Tokyo 2021 Olympic Games

A hackathon organized by the NYU PR League in partnership with Ogilvy to challenge our knowledge and creativity while building real-world strategic communications experience in teams.

Our four-person team created a communications plan to maintain high audience engagement and international viewership for the rescheduled Tokyo Olympics despite the attendance ban due to COVID-19. This comprehensive plan involved traditional and social media strategies and combined international relations with corporate communications to bring the world together after a long period of isolation.

Empire PR - Hackathon .pdf

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View the presentation here.