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Samira Empowerment and Humanitarian Projects (SEHP)

A project for the non-profit organization run by the Second Lady of Ghana, H.E. Samira Bawumia, to increase awareness of and engagement with their work.

The goal of this report is to reposition the organization from its political affiliations towards the image of an independent establishment dedicated to the development of Ghana's women and youth. Following an analysis of the organization's current social media presence, it lays out objectives and recommendations which involve tracking traditional and online media engagement, as well as a content plan to grow and legitimize SEHP's social media footprint.

View the report here.

 
 
 

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