Gillette
- David A. Gyampo
- Dec 9, 2020
- 1 min read
Updated: Aug 6, 2022
Taking on the role of the public relations department of a major company and creating a one-year research-based communications plan that will provide strategic direction for the company in the face of a special situation.
Our three-person team conducted primary and secondary research on the consumer response to Gillette's infamous rebrand of its slogan "The Best a Man can Get" to "The Best Men Can Be" as an affirmative response to the #MeToo movement. This research, backed by a strategic analysis of Gillette and its communications structure, informed a one-year communications plan to establish clarity and authenticity in its ad messaging and consolidate the new market that its rebrand attracted.
View the report and presentation here.
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