Coca-Cola

A semester-long project which applied strategic communication theory, stakeholder engagement, and research data to create and manage a detailed plan that addresses crucial C-suite communication concerns.

Our three-person team created a comprehensive strategy tackling the problem of Coca-Cola’s inability to adequately address the “Be Less White” internal training issue and their initial silence during debates about Georgia's Election Integrity Act. We came up with a strategy that utilized Coca-Cola's influence and resources to position itself as a leader in the beverage industry DE&I space. We clarified Coca-Cola’s dedication to championing racial equity and recast how the company discusses topics about race through education and thought leadership.

Coca-Cola Strategic Communications Final Presentation.pdf

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View the presentation here.